February 2020

People who like The New Social Norm also listen to Takaaki Itoh, Kwartz, Ritzi Lee, Developer, Lewis Fautzi, Sawf, Truncate, Markus Suckut, D. Carbone, Lucy & Xhin.

Upperberry released The New Social Norm on Mon Feb 17 2020. The 4 track Techno release features Lag. People who like The New Social Norm also listen to Takaaki Itoh, Kwartz, Ritzi Lee, Developer, Lewis Fautzi, Sawf, Truncate, Markus Suckut, D. Carbone, Lucy & Xhin.

A promoter of the underground culture, a DJ and a respected producer - Serbian-born Lag is the on the forefront of the new wave of techno artists. It is easy to notice from his sound that he did not take the usual route on his musical journey. He grew up on punk, acquired a classical education in music and then quit it all to find himself enchanted by the possibilities of expressing oneself both through DJing and making electronic music. He chose techno to be the host for his creative discharge, while always incorporating a certain dosage of his previous musical life to his current work. Grit, rhythm and attitude are his main tools as he blends them into his music, creating a potent combination which enchants, moves and unifies. Lag’s DJ performances on the Exit festival’s main DJ stage, and the legendary Tresor club speak volumes of his ability to engage his crowd, and offer an intense sonic experience. Through his DJ sets, as well as through workshops and events he organized and promoted under the umbrella of his organization 29524, Lag put efforts into closing the gap between the “good” and the “known”. Since then his promotional activities have reduced, and his focus moved to delivering extremely functional DJ sets, but also on creating and releasing original music, mostly in the techno genre. After several appearances and releases, predominantly on the Serbian label Teskoba, his remix of Grovskopa’s “Atopic” is released on vinyl by Sect Records. He follows it up with his first EP named “Stutter”, a highly acclaimed release which came out on the notoriously uncompromising Singularity Recordings, and his latest outputs, 12” releases on MORD Records named “Misfit EP” and 'Fiend EP', underline the quality and uniqueness of his already recognizable sound. Lag is set to stay on his current path as his mission, his initial vision, is yet to flicker. His ruthless determination is awe inspiring, and is, along with his musical prowess, the main reason for his rising popularity. Lag is definitely someone to keep an eye on, but more importantly - someone to listen to. After all, as he frequently states, “it’s all about the music”.

The New Social Norm

About The New Social Norm